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Research papers

Brand identity management in the context of global brands

A brand is a complex entity, and brand perception is the result of multiple interactions. The authors identify requirements for successfully managing and developing the assets of a global brand. Examples are used to point out significant evolutions...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Caroline Ollivier-Lamarque, Isabelle Herbert Collet, Marc Carpentier
Company: Danone
October 28, 2001
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Citation

Ollivier-Lamarque, Herbert Collet and Carpentier (2001a, October 28). Brand identity management in the context of global brands . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-identity-management-in-the-context-of-global-brands-


Research papers

How people live in a network society

Technology, new products and certain measurable movements tell us that there is a social change under way and the way in which people communicate is undoubtedly at the center of this shift. This paper attempts to shed light on what has been changing...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: François-Rene Crocquet, Marc Carpentier
June 15, 1998
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Citation

Crocquet and Carpentier (1998a, June 15). How people live in a network society. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-people-live-in-a-network-society


Research papers

The usefulness of complex and pluricausal thinking in qualitative research

In the present paper, we will attempt to achieve such a synthesis: having first redefined our interface with the academic and economic environments respectively, we will then indicate a number of possible future directions some concepts worth...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Françoise Leconte, Marc Carpentier
June 15, 1993
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Citation

Leconte and Carpentier (1993a, June 15). The usefulness of complex and pluricausal thinking in qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-usefulness-of-complex-and-pluricausal-thinking-in-qualitative-research